A look behind the scenes.

April 3, 2018

The Role of Typography in Branding

The goal for any brand is to create an experience which resonates with customers emotionally so that they keep coming back to your product time and time again. Designing compelling branding is now more important than ever. Branding is made up of several components: logo, colour palette, texture, imagery, tone of voice, animations, customer service,…

April 3, 2018

How Colour Affects your brand

Colour is a vital part of building out your brand personality as it has the ability to convey message and meaning without words. Remember though, branding is the sum of a few different components: logo, typography, texture, imagery, tone of voice, animations, customer service, colour and any other brand touchpoint. All of those components need…

Bohemian Branding and logo design.
April 3, 2018

What is Branding?

First things first. When creating the branding for your startup it’s important to remember what branding is exactly. In short, it’s more than just a logo, (don’t “make it bigger”). It’s the sum experience of every touch point your customer has with your product so it’s important you provide a thoughtful and consistent experience. There…

Muizenberg Architecture
September 4, 2015

Muizenberg – A different world

Muizenberg, Cape Town. A super relaxed coastal village 23km South of Cape Town. Like nothing else in South Africa, the architecture and culture seem to have merged and morphed over time, creating relics of time past, as if created in a dream, where subtle elements are out of place. The juxtaposition of seventies era Holiday resort...
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October 23, 2013

Feliz ao contrário

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Core Gym Logos
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March 27, 2012

Core Gym Logo Design

Core is a gym that embodies strength and beauty, the owner Josh Ramsey, wanted a masculine, bold, and strong logo to represent his gym. Working through the initial roughs, we developed a style that was simple, but embodied the main values of the brand. The gym focuses on core strength, using plyometrics, isometrics and compound...
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March 7, 2012

Sea Creatures Illustrations

Illustration work done for “Ted X SeaPoint”. Stickers were designed to create awareness for the upcoming TedX Talks focussing on marine biology. The talks were held in Cape Town. Playing with the words, we came up with four different sea creature slogans, and I had to illustrate them. Simple, fun, and a laugh to look…