The goal for any brand is to create an experience which resonates with customers emotionally so that they keep coming back to your product time and time again. Designing compelling branding is now more important than ever. Branding is made up of several components: logo, colour palette, texture, imagery, tone of voice, animations, customer service,…

Colour is a vital part of building out your brand personality as it has the ability to convey message and meaning without words. Remember though, branding is the sum of a few different components: logo, typography, texture, imagery, tone of voice, animations, customer service, colour and any other brand touchpoint. All of those components need…

First things first. When creating the branding for your startup it’s important to remember what branding is exactly. In short, it’s more than just a logo, (don’t “make it bigger”). It’s the sum experience of every touch point your customer has with your product so it’s important you provide a thoughtful and consistent experience. There…