case study:

Pioneers in the Interior Design Industry.

ARRCC is an acclaimed studio specialising in interior architecture, interior design and décor that redefines laid-back luxury. Based in Cape Town, it’s footprint is global, as it applies its distinctly refined design sensibility to residential, hospitality and leisure interiors around the world.

ARRCC’s ability to create smart spaces and authentic emotive experiences is attributed to its team’s highly personal work ethic, ceaseless curiosity, inherent intuition and obsession with challenging boundaries. Humble yet brutally honest, the studio drives dreams forward as it delivers exclusive interiors that respond to their architecture, context and environment.

By producing the unexpected, ARRCC demonstrates new ways of living that are at once delightfully surprising and
unmistakably innate.

The Challenge:

Working with Stefan Antoni, and the Antoni Associates team, I was tasked with re-branding Antoni Associates to be more inline with the ideals of the new company; ARRCC.

With a completely new business model and a new name, Antoni Associates, became ARRCC (Antoni, Reilly, Rhoda, Case, Court – The founding partners)

Design Goals:

A company as bold as ARRCC needed an equally bold branding.

  • Position ARRCC within a global market with a strong, bold, and unique identity.
  • Develop the brand guidelines to ensure consistency across all media and touch-points.
  • Create a simple yet bold logo mark. that is both humble and confident.

Early research & development:

The Result:

After many meetings and long nights, we were able to create a visual identity that perfectly embodied the business ethos of ARRCC.

ARRCC’s new bold identity sets the company apart. Leading the evergrowing interior design industry into the future.

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I worked closely with the directors, Stefan Antoni, Greg Truen and Jon Case, transforming their input and ideas into an identity that’s as bold as they are.