CLIENT: Antoni Associates / ARRCC
Logo design, & brand direction.
Working with Stefan Antoni, and the Antoni Associates team, I was tasked with rebranding Antoni Associates.
With a completely new business model and a new name, Antoni Associates, became ARRCC (Antoni, Reilly, Rhoda, Case, Court – The founding partners)
The original logo.
The final logo concept evolved out of the need to represent space and form, running parallel with ARRCC’s core focus and direction. The long drawn out horizontal lines form an angular screen, of varying depth and density. Creating depth within a flat surface, space from texture.