ARRCC – Corporate Identity

ARRCC
IDENTITY

CLIENT: Antoni Associates / ARRCC

Logo design, & brand direction.

Working with Stefan Antoni, and the Antoni Associates team, I was tasked with rebranding Antoni Associates.

With a completely new business model and a new name, Antoni Associates, became ARRCC (Antoni, Reilly, Rhoda, Case, Court – The founding partners)

Antoni Associates Old Logo

The original logo.

ARRCC on cement texture

The final logo concept evolved out of the need to represent space and form, running parallel with ARRCC’s core focus and direction. The long drawn out horizontal lines form an angular screen, of varying depth and density. Creating depth within a flat surface, space from texture.

ARRCC Book Final

ARRCC Business Card Options Final

ARRCC Screen design

Drafts

ARRCC Screen design reference
ARRCC Layout Options
ARRCC Options Designs
ARRCC Logo Options develpment
ARRCC Logo Draft
ARRCC A
ARRCC Business Card Options
ARRCC Business Card Options

ARRCC end

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