Tag "logo-design"

A look behind the scenes.

April 3, 2018

The Role of Typography in Branding

The goal for any brand is to create an experience which resonates with customers emotionally so that they keep coming back to your product time and time again. Designing compelling branding is now more important than ever. Branding is made up of several components: logo, colour palette, texture, imagery, tone of voice, animations, customer service,…

Bohemian Branding and logo design.
April 3, 2018

What is Branding?

First things first. When creating the branding for your startup it’s important to remember what branding is exactly. In short, it’s more than just a logo, (don’t “make it bigger”). It’s the sum experience of every touch point your customer has with your product so it’s important you provide a thoughtful and consistent experience. There…